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Cape Town tourism creates Responsible Pricing code |
The tourism industry of Cape Town has banded together to put the record straight, and correct negative perceptions of being an 'expensive destination' - prior to the 2010 FIFA World Cup™.
 Together, the major stakeholders have drawn up a 'Code of Responsible Pricing'
- which has been welcomed and supported by the City of Cape Town, the
Western Cape Provincial Department of Economic Development and Tourism,
Cape Town Routes Unlimited, FEDHASA (the Federated Hospitality
Association of South Africa), SATSA (the South African Tourism Services
Association), The Portfolio Collection, Fair Trade in Tourism South
Africa, Backpackers South Africa (BSA) and SAACI (the South African
Association for the Conference Industry).
This Code addresses four core principles:
* Fair Value - first and foremost - with prices linked to reasonable and seasonal rates - for the 2010 FIFA World Cup™.
* Reponsible Tourism - which underlines Cape Town’s commitment to value and promote the care of people, the community and the planet.
* Sustainable Tourism - to maintain Cape Town's legacy as a
value-for-money destination long after the final whistle of the 2010
FIFA World Cup™ has blown.
* Consumer Protection ethic - no 'hidden extras' which give
guests an unwelcome shock when they get their bill, and a leave a
lingering bad taste in their mouths ...
Lianne Burton of Cape Town Tourism is positive about the
code: “The industry is eager to ensure that Cape Town’s good reputation
is not spoiled by greedy individuals out to capitalize on a few weeks,
at the expense of a responsible sector that has worked incredibly hard
to put Cape Town on the top of every traveller’s destination wish-list.”
Various associations and member organisations will be putting their
muscle behind the drive to get as many members of the hospitality
industry to sign up and uphold the Code.
Unfortunately, there is already a negative pricing perception out there
for 2010 FIFA World Cup™. In a recent report by German PR Network,
Kleber, it was perceived that their countrymen were considering 2010 as
a year “not to travel to South Africa, as pricing was likely to be
inflated.”
“This is exactly the perception we have to guard against,” says Burton.
Establishments wishing to sign up to the Code of Responsible Pricing
for Cape Town should contact Cape Town Tourism on 021 487 6800, or
email enver@capetown.travel
For more information, please visit Cape Town Tourism |
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