| Cape Town: Loerie Advertising/Branding Awards |
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From Thursday, 24 September 2009
To Saturday, 26 September 2009
Every day
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Hits : 126
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This will be the first time that The
Loeries - the local advertising, branding & marketing industry's pretigious annual awards, have landed in Cape Town.
So the Mother City best shake up and wake up, and get ready for some of the craziest, zaniest creative and marketing people in the country to decend for a weekend of entertainment, excitement, parties, awards and activities that are sure to leave it breathless ... 
“Long
Street and the surrounding area will be the centre of our Cape Town
Village,” says Andrew Human, The Loerie Awards MD. “ |
But really, The Loeries are the result of a whole year's slog, brain-storming, creative inspiration and think tanks, resulting in fresh ideas that get the consumers sitting up and talking. And the bottom line liking it all.
Last year, the Loeries,
in partnership with SABC Commercial Enterprises, launched The Loerie
Awards Scholarship, a full bursary that allows a talented student from
a disadvantaged background to study at a tertiary institution. The aim
is to identify, nurture and inspire creative talent that would
otherwise not have had the opportunity to find expression.
The company also publishes The Loeries Annual,
billed as the ultimate peer-review handbook of the industry's leading
campaigns, brands, agencies and individuals each year, and Migrate - a twice-yearly magazine dedicated to the celebration of creative inspiration.
Celebration of creativity
The
Loerie Awards ceremonies themselves are the highlight of the creative
industry calendar. In 2008, the awards' 30th anniversary celebration, a
record-breaking 3400 entries were received and more than 5000 people
attended the festival weekend in Margate. This year, The Loerie Awards
has migrated to Cape Town, with the intention of bringing a celebration
like no other to the Mother City.
Tiaan Ras, head of market intelligence at
Ads24, the national sales and trade marketing division for Media24
Newspapers and one of the sponsors of the 2009 Loerie Awards, says,
“...We feel that Cape Town will be a great venue... the 2009 event will
be a ‘Mother of a Paartie'.”
The Awards ceremonies will be
taking place in The Good Hope Centre, a short walk from Long Street,
which will be the centre of the Loeries Cape Town Village.
The 2009 major Loeries sponsors are the SABC, Ads24 and The City of Cape Town.
For more information, go to www.theloerieawards.co.za. |
Events & Entertainment 
