Forget everything you have ever known, thought or believed about large scale shows of this kind. The Joburg Easter Festival promises to be the biggest, most entertaining and most visitor friendly event ever staged in South Africa.

It promises to be the largest exhibition show of its kind in the southern hemisphere. “The Rand Show will be fully incorporated into the Joburg Easter Festival,” said Expo Centre shareholder Raymond Burke, “creating an annual entertainment and lifestyle mecca unlike anything seen before in South Africa.”

According to Burke, the innovations planned for the Easter Festival, coupled with the traditional fare of the 114-year old Rand Show, strikes the perfect balance between legacy, innovation and continued category leadership.

The Joburg Easter Festival will comprise in excess of 120 000m² of expos, including new, super-sized shows in themed halls that include a dedicated children's entertainment area, outdoor and leisure, digital and technology zone, home living, an international exhibit and the first sport show staged in over a decade. “Favourites such the international food festival, the fun fair and other aspects of the Rand Show that has generated more than a century's festival legacy will be included,” added Burke.

Christened the Joburg Easter Festival, incorporating the Rand Show, the event is expected to attract in excess of 250 000 visitors. Burke said that a fresh approach to the event will enhance the visitor experience. “Months of planning and re-imageneering have delivered an event pitch that will appeal to a wider audience and result in an upmarket event and a new platform mix of entertainment and exhibitions - a great day out for the family.”

A wealth of entertainment
Beyond the smorgasbord of exhibitions, a host of entertainment is planned, ranging from favourites to new additions. The Joburg Easter Festival will feature what should be the largest outdoor film festival in South Africa, several music shows, an arts festival, workshops, carnival processions and dedicated entertainment and informational sessions in all sector specific expo halls. The creative exhibition will also feature, for the first time, a collection of artists, artisans and innovation showcasing by small businesses and creative entrepreneurs among others.

Outdoor  
Until concerts close

For more info, visit Jo'burg Easter Festival Website