South Africans have been encouraged to wear a football
jersey every Friday for the next forty weeks, leading up to the 2010
FIFA World Cup.

This Football Friday initiative, launched last Friday, is aimed at spreading
the World Cup fever amongst South Africans throughout the land.

There are only 40 weeks until 11 June 2010. The next important milestone is
the Final Draw to decide the group stages of the tournament. This event also
takes place on a Friday, 4 December 2009 - in Cape Town.

"We'd like everyone to adopt Football Friday and to wear the
shirt of their favourite team. Obviously, we'd prefer it if their
favourite team were the national team," said Paul Bannister, acting
Chief Executive Officer of the International Marketing Council of South
Africa (IMC).

He said by wearing a football shirt to work or just socially each
Friday, South Africans will be showing their true colours as a supporter
of the biggest sporting event in the world.

Meanwhile, Didi Moyle, Chief Operating Officer and acting Chief
Executive Officer of Tourism South Africa, has encouraged every South
African to learn the Diski Dance. "So we can welcome the world and host
them with our spirit of celebration and rhythm during the World Cup and
beyond."

The launch of the initiative coincides with national Casual Day, where
schools allow pupils to wear "civvies" and employees dress down. Casual
Day is a fundraising project benefiting persons with disabilities.

Courtesy: BuaNews